Available from July 2013, How to Get onto the High Street is the book you have been waiting for. Published by Brightword publishing, the book is a step-by-step guide to getting your invention or product made and stocked by big stores. Written by Louise Guinda, a successful inventor who has launched two products – the Cot Wrap and Safebreathe toys, the book will guide you through the process of launching a new product.
Topics covered include:
- Making sure that people will buy your product before spending any money
- Stopping others copying your idea through patents, design registration and trademarks
- Creating a winning brand and marketing message
- Getting your product featured in the media
- Breaking into big stores